ORLANDO, FLA. — Pet specialty top quality manufacturer Purely natural Equilibrium showcased its rebrand and new items at International Pet Expo from March 23 to 25 in Orlando. The rebrand released new products packaging and a new emblem alongside with two new product traces for puppies.
In accordance to Pure Harmony, the rebrand reinforces its devotion to providing pet mother and father with limited-component dog foods. The new logo alludes to the company’s record, but with a far more energizing and fashionable visual appearance to give renewed daily life to the entire brand name. The new packaging capabilities clean up imagery and basic communication to reflect the company’s return to remaining an unbiased, private label with a emphasis on foodstuff basic safety and high-quality.
“We did not start Natural Equilibrium just to make fantastic pet foods,” said Brian Connolly, main govt officer of Purely natural Stability. “We desired to obstacle the standing quo with an intentional, creative strategy focused on improving the wellbeing and wellbeing of animals by means of functional diet with a feeling of invigoration and vitality, each of which are similarly instrumental to our advancement.”
Natural Harmony is also updating all graphics and imagery throughout its overall organization and goods.
“Over the system of the upcoming several years, Natural Harmony will tackle a substantial resourceful renovation, bringing new everyday living to all its products with refreshed graphics, new formulas, and an emphasis on connecting with customers in new approaches,” mentioned John Sturm, chief revenue officer of Normal Balance.
In conjunction with the rebrand, Natural Harmony also released two new dog meals strains — Minimal Ingredient Freeze-Dried Uncooked and Platefulls — both of those of which are designed with the support of registered veterinary specialists and pet nutritionists.
“We’re enthusiastic about the innovation using position across our whole portfolio,” Sturm said. “As pioneers in the restricted component category, we anticipate our brand name to generate growth for the pet specialty channel – these two items are just the beginning.”
The Limited Component Freeze-Dried Raw permits pet mother and father to insert a increase of taste and raw nutrition to their dogs’ diet plans, and can act as a full-and-well balanced food or a topper to any present food or take care of, according to Normal Harmony. The line is out there in two types: Beef and Rice Recipe and Rooster and Sweet Potato Recipe. The multipurpose product or service is minimally processed, and formulated with solitary-animal protein resources and a blend of Omega 3 and 6 fatty acids.
“When we acquired Pure Balance®, we desired to quickly leverage the collective knowledge of our group of pet specialists. Pace-to-market on new innovation was at the top rated of our record,” Sturm extra. “Our Limited Ingredient Freeze-Dried Raw line of goods makes it possible for pet dad and mom to offer their canines this speedy-increasing category as a total balanced food, handle or topper. The merchandise are also formulated to complement our minimal component dry and moist meals.”
The Platefulls line characteristics “home-style” fresh new foods packaged in a 9-oz, completely ready-to-serve pouches, offering benefit for pet dog homeowners. Platefulls is formulated with chicken, duck or beef as the initial ingredient and are cooked in bone broth for added dietary gains and palatability. The line is offered in 3 varieties: Savory Duck and Pumpkin Recipe, Harvest Chicken and Rice Recipe and Tender Beef and Potato Recipe. The comprehensive-and-balanced foods can also be served as a topper.
“Our all-new Platefulls brings a delectable high-quality food stuff in a shelf-secure type to pet parents and pet retail store homeowners,” Sturm claimed.
Study more of our Global Pet Expo protection.